ZipRealty was rated 99/100. Edinarealty.com was also rated 99/100. So very comparable to its competitor. Hubspot based its grading on: Website Grade, MOZ Rank, Google Indexed pages, traffic rank, blog grade, inbound links and del.icio.us bookmarks.
A few recommendations I would make on ZipRealty.com would be:
· Make the web content readability level down to a little lower level. Right now they are at graduate level. The content should be made simple so that the majority of the target audience can understand it. You don’t need to be at graduate level to purchase a home.
· Use headings. No headings and sub-headings were found to help readers. It is a good idea to use headings to help signal to the search engines what the web page is about.
· Domain Info shows “stability” when looking at your page. The domain is to expire in 5 months. You should register because many spam sites are often registered for short periods of time. It is only about $10-20 per year.
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