Email Marketing

Email Marketing

Email marketing offers marketers a fast, flexible, and highly controllable way to reach potential customers. But it is important not to become known as a spammer.  In order to avoid becoming a known nuisance you need to be sure and obtain permission from your customer before you send out any type of mass email.  You can get permission by:

Opt-out:  This type of permission is usually obtained by registration forms.  The receiver is not aware of the agreement to become a member on the list.

Opt-in: This type of permission has been chosen to receive further information.  This shows interest in the product.

Double opt-in: This type of permission the visitor signs up for further communication and then also accepts an email confirming interest.

Confirmed opt-in: This type of permission is granted by the visitor usually by checking a box.  Then they receive an email confirming registration.

To be in compliance with the CAN-SPAM Act your emails need to:

Include your name and email address.

Don’t be deceitful or mislead

You need to provide an op-out method

Your email needs to be identified as an advertisement and include your companies’ physical postal address.

Your email may be sent out in good intentions but if these things are not complied with you can face serious fines up to $16,000 per email.