Social Media

Many of us are getting sucked into the Facebook/ Twitter gossip; this could be a good thing for marketers.  According to the article, The Continued Rise of Blogging, Social networks and blogs will continue to increase; by 2014 they predict that 60% of internet users will blog at least monthly. Consumers now have more communication tools at their fingertips than they did a few years ago.  Blogs are becoming an important influence in the mainstream media.  It is predicted in the near future that blogs will become one of the media channels.  Twitter and Facebook are helping consumers express themselves online.  As a consumer you are going to take into consideration what your friends are saying about a product or service and you are able to comment on their thoughts.  Marketers are using this media to advertise and offer an incentives for promoting their product online; cash, coupons even free products.