Jeep.com does a great job on being informational, engaging in customer interactivity, offering personalization and customization on their website. This will help create value for the customer. The more marketers learn about their customers will help them develop more focused strategies and targeted promotional efforts. Jeep.com also grabs the readers’ attention and makes reason for the visitor to return. On the site you are able to customize your own Jeep by filtering; price, MPG, Horsepower, seats & towing capacity. You are also able to search vehicle purchasing incentives by zip code; on the same page they list out the dealers in that zip code.
Jeep.com also offers quick access to news links and current Jeep events. They also offer a nice page for owners “Why Should You Create an Account?”
- Add/Verify your Owner Profile
- View and print your vehicle's service history
- View your vehicle's Owner/Warranty manuals & user guides
- Request/manage newsletter emails
- Find specific help with your vehicle
- Schedule service at your local dealer
- Find offers on parts & vehicle service
Who wouldn’t set up an account?
Nice post. The info flows two ways. Just look at how much Jeep can learn about you!
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