The history of the internet has gone from an unknown to a mass market phenomenon. The use and behaviors have several important implications for marketers. (Roberts 113)
According to the online article, Tweeter’s new advertising opportunities, Twitter will let marketers target people based on the companies and brands they follow. Suggesting ads you might be interested in is the next logical step. They are also looking into some real-time advertising where marketers can quickly customize, create and target ads based on the trend of the moment.
The possibilities are endless when using the internet to market, what will they come up with next?
You hit the nail on the head with this question: "The possibilities are endless ... what will they come up with next?"
ReplyDeleteI'm a new user to Twitter, having joined in the past couple weeks. Most amazing -- while using the mobile version of Twitter -- is to be able to find Tweets "nearby" using GPS/geolocation. A savvy business can, for example, use this feature to draw in customers with special deals, etc.
Open the flood gates of marketing innovation!