Privacy Policy notice is a description of a site’s privacy practices. It must be located in a single, readily identifiable place on the site. The privacy policy must be accessible by a single link or icon. A 2005 survey found that:
· Only 42% of the 464 corporate web sites examined scored “good” for their policies toward sharing of collected personal data.
· 72% scored “poor” for their policies toward reusing personal data for marketing purposes.
· 23% of companies had policies that were considered “good” for allowing users to destroy personal information stored on corporate databases. Roberts (312)
How many of you actually take the time out to read the privacy statement of the website you visit? How many of you knew they even existed?
I sat down and actually read the privacy statement for SPAM, located at the very bottom of the page in a light font. I think that the following would be of interest to the consumer when visiting a site:
• Consent to all of the information they are obtaining. If you are not reading the privacy statement you don’t know what they are up to when visiting a site.
• Personal information obtained when visiting the site; credit card information, name, name address, information sent to them by your web browser
• How they use your personal information obtained; they use it to provide products, to display personalized advertising when you visit, to contact you with special offers and other information they believe will be of interest to you.
• Where they are sharing your information and with who. They share personal information with companies and organizations that perform services on our behalf, within Hormel Foods. They may store the personal information we collect through our site in a central database, your personal information may be transferred to a company that has acquired assets of Hormel Foods.
• Consent to all of the information they are obtaining. If you are not reading the privacy statement you don’t know what they are up to when visiting a site.
• Personal information obtained when visiting the site; credit card information, name, name address, information sent to them by your web browser
• How they use your personal information obtained; they use it to provide products, to display personalized advertising when you visit, to contact you with special offers and other information they believe will be of interest to you.
• Where they are sharing your information and with who. They share personal information with companies and organizations that perform services on our behalf, within Hormel Foods. They may store the personal information we collect through our site in a central database, your personal information may be transferred to a company that has acquired assets of Hormel Foods.
I definitely see the importance of privacy policy. Before this class, I was never aware of this. Therefore, I never read any of the privacy policies!
ReplyDeleteI agree with you, prior to this class I never read more than a few sentences of a privacy policy. I think more people need to take the time to read the privacy policy since many companies gain a lot of information about you when you visit their site. It would be beneficial to consumers to know what personal information they were giving the companies when they visited their websites.
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